5 Christmas direct mail campaigns you can launch this week (ca)
With the holiday season almost upon us, you still have time to run an effective Christmas direct mail campaign. Here are five campaign ideas you can execute quickly, with practical tips for each.
1. Early bird exclusive offers
Target your existing customers with exclusive early access to Christmas deals. This works well because it rewards loyalty and creates urgency before the main holiday rush starts.
Send a postcard or letter announcing exclusive early pricing or first access to limited stock. Include a specific deadline, such as "Offer ends 1 December".
Quick tip
Pull your customer list from the past 12 months. Segment by purchase value if you can and give your best customers the strongest offers. Even a simple 10% off code works.
2. Gift guide mailer
Create a selection of your products or services positioned as gift solutions for different recipient types, such as "For him", "For the home", etc.
Try an A3 folded to A5 (UK) or a 17x11 self-mailer (US/Canada) showcasing 8-12 gift ideas with clear product images, prices, and a simple way to order, whether that's a QR code, website URL, or phone number. The folded format gives you enough space to organise products by category while still fitting through a letterbox.
Quick tip
Choose your best-selling or highest-margin products. Use lifestyle images if you have them, or clean product shots on a festive background colour work fine. The A3 to A5 or self-mailer gives you multiple panels to work with, so you can organise by price point or recipient type across different sections.